By Shawna Bertalot, CIC, ACI – WisMed Assure President
As we ramp up for the OnRamp Healthcare Conference on August 19, 2021 and the agenda is set, Jennifer Swartz, RN, shared her thoughts on the OnRamp conference. When she attended the 2019 event, she had just launched Conduct RM, her remote cardiovascular implantable electronic device (CIED) monitoring business.
She shared, “I went to OnRamp after starting my company and it was life changing… business changing for sure! Seeing other companies using technology that was already available and repackaging it for a purpose – to meet a need that has been unmet or poorly met – confirmed I was on the right track. The people I met were brilliant at putting all these pieces together to make a difference.
During one of the breakout sessions, I made a connection with a Madison company (Redocs) that was instrumental in helping me learn about and then negotiate with a software company (Insight Connections Group). They helped my business get the technology it needed… we didn’t have to start from scratch.”
Here’s what Jennifer would say to a physician wondering if they should attend. “Attending OnRamp is completely the opposite of normal events. OnRamp is a dynamic conference and nothing is the same from vendor to vendor, start up to start up. Everyone has their own area of expertise that is outside the expertise of physicians. You would never come across these people and these ideas. No one is pitching you; they’re informing and educating.
For any physician, it is an awesome way to get ready to deliver in the future. It gives you an overview of the many options you can use to incrementally keep pace, a smorgasbord of ideas you can pick from and bring back to your practice.”
During our conversation, Jennifer and I agreed that even before the pandemic, the good people delivering health care were being challenged as never before. OnRamp is an opportunity to find new ways to meet today’s challenges and to be prepared for the inevitable new challenges we will see in the future.
“It is hard to change when you are nose to the grindstone… it even feels guilty to go away from your practice. But you do not know what you are missing if you don’t know it exists. At OnRamp, you learn that there is a whole group of people out there trying to deliver care better – more easily, more economically and better for everyone.”
It’s clear that attending OnRamp changed one business’s future, and that business has since been changing people’s lives for the better.
This article was originally posted on July 9, 2021 in FYI: For Your Insurance.
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