Privacy Statement

The Wisconsin Medical Society has created this policy, which states our firm commitment to the privacy of our users. It discloses information gathering and dissemination practices of the Internet-based websites of the Wisconsin Medical Society (Society).

What information do we collect?
Information is collected from you when you perform a transaction online. You may be asked to provide information, including but not limited to, your name, e-mail address, mailing address, phone number, date of birth or other information. We may also collect this information from public information sources such as licensing or regulatory entities or employer or government websites or databases. Information may be edited by you online or by contacting us.

What do we use your information for?
Any of the information we collect may be used in one of the following ways:

  • To process your requests.
  • To provide information to our publicly searchable* health care provider database.

*Only information designated as “publicly viewable” will be available in our publicly searchable health care provider database.

We restrict access to information not designated as “publicly viewable” to those employees or third parties who need that information in order to provide products and services to you. We will not disclose “non-publicly viewable” information to any non-affiliated third parties without your prior authorization, except as necessary to conduct our business or as permitted or required by law. We will never disclose your “non-publicly viewable” information for promotional purposes, and we do not sell your information to third parties without your consent.

How do we protect your information? 
We implement a variety of security measures to maintain the safety of your information.

We are committed to protecting your information. In order to prevent unauthorized access or disclosure, we have put in place physical, electronic and managerial procedures to safeguard and secure the information we collect.

Cookies and Web Beacons
In order to help enhance the performance and functionality of the Site, we utilize session, persistent and third-party “cookies” that store a small piece of data on a users’ computers and collect certain information about the users’ visit to our Site. We also use cookies to understand users’ browsing and buying activities so that we can measure the success of online advertising campaigns we run on the Site.Our Site also uses web beacons (either directly or from our partners), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user, as well measuring the success of an advertising campaign, but provide no personally identifiable information.

Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user visits a website or views an advertisement.A session cookie is a cookie that stores information as a user is using the Site but is deleted once the browser session is finished.A persistent cookie is a cookie that stores information as a user utilizes the Site and stores and uses that information in connection with future visits of the user to the Site. Third-party cookies and/or web beacons are cookies or web beacons provided by our technology and/or advertising partners.Any third-party cookie or web beacon that we authorize for use on the Site only collects that information described below for the same stated purposes as if we were directly collecting the information.For a third-party cookie or web beacon, the third-party will have access to the collected information in order to provide us with information or services to enhance the performance and functionality of the Site.

The cookies and web beacons we use collect non-personally identifiable information about users of the Site, including: browser used to access the site, date and time, the URL of the page being loaded, users who have visited a particular website(s), any previously assigned cookie identification (a unique identifier assigned to a user to identify repeat visitors), browser window size, the geographic location of the user, device and operating system used to access the Site. The information we collect from these cookies and web beacons is used to determine information about a user’s visit to our Site, including the number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information is used to enhance the users experience while visiting our Site and to improve the performance of our Site by, among other things, allowing us to monitor Site performance, making the Site easier to use, measuring the effectiveness of promotional placements, and tailoring the Site (including the ads and offers a user receives) to better match a user’s interests and preferences.

Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.If you consent to our collection of cookies and you subsequently wish to withdraw your consent, you will need to manage the settings on your web browser to delete all cookies and disallow further acceptance of cookies. Please note that disabling cookies on your browser will prevent us from tracking your activities in relations to our Site, however, it may also disable some of the functions and features of the Site and the Site may not work properly.

If you would like to determine your consent status, please contact us at

By continuing to use our Site, you are agreeing to our placing cookies and/or web beacons on your computer in order to analyze the way you use our Site. Please read this cookie policy carefully for more details about the information we collect when you use the Site.

If you do not wish to accept cookies or web beacons in connection with your use of this Site, please discontinue use of the Site.

Online Privacy Policy Only 
This online privacy policy applies only to information collected through our website and not to information collected offline.

Internet Privacy and Security
You may wish to exchange information with us by email. Email is not a secure medium, and information exchanged via email may be intercepted by third parties. Please consider your security before submitting personal information through non-secure means.

Use of IP Addresses
We use your IP address to help diagnose problems with our server and to administer various features of our site. Your IP address is also used to gather broad demographic information such as the name of your Internet service provider and its geographic location.

Online Surveys
Information you supply for online surveys is used only by the Wisconsin Medical Society. It is not sold or provided to vendors or email list services.

Your Consent 
By using our website, you consent to our privacy policy.

Changes to Our Privacy Policy 
If we change our privacy policy, we will post changes on this page.

Contacting Us
If you have questions about this Privacy Policy, you can contact us via email, or by mail at:

2450 Rimrock Rd, Ste 101
Madison, WI 53713

Updated November 6, 2019